Book Positioning Strategist

Mary Johnson, Partner, Book Positioning Strategist Runs full diagnostics across category architecture, keyword strategy, and Goodreads positioning for the clients she leads.

Meet Mary

I'm from Colorado, a different corner of it than Brenda, though we compare notes on that sometimes. Off the clock I'm either deep into a video game I've been meaning to finish or watching a movie I've already seen twice, I'm not particular about which.

Over a year in with the studio now, and I run the same full diagnostic every partner here does, category architecture, keyword strategy, Goodreads positioning, the whole scope of a listing rather than one corner of it. What I've noticed doing this work is how much it resembles the games I play in my off hours, a system with rules, and once you understand the rules well enough, you can see exactly where something's breaking.

If your book's listing feels like it's working against you instead of for you, that's the kind of system I like figuring out.